Designing a Smarter, Sustainable Future Through Innovation & Integration

Founded in 2019 by Hijas Musthafa, Hiraka Holding Group leads an ecosystem of creative and operational companies shaping the future of sustainable design, modular construction, lifestyle development, and wellness innovation. With a professional journey that began in 2008 in the woodworking industry, Hijas built his early reputation on craftsmanship, precision, and a passion for material innovation. His deep understanding of design and construction laid the foundation for Hiraka’s integrated model — where creativity meets technology and design meets purpose. Each division and subsidiary within Hiraka plays a distinct role, working together to form a vertically integrated ecosystem that transforms sustainable ideas into real-world impact. At its core, Hiraka unites four main divisions that conceptualize, develop, and operate new-generation sustainable projects — supported by three specialized companies that bring those visions to life.

THE FOUR PILLARS OF HIRAKA GROUP

1. Hiraka Longevity Center

Integrating Wellness, Science & Regenerative Living The Hiraka Longevity Center is a modular, science-driven wellness ecosystem designed to extend HealthSpan and optimize human performance. Each center integrates diagnostics, recovery, movement, and nutrition into one unified environment — combining data intelligence, architecture, and design to redefine what a wellness destination can be. Powered by advanced health technology, it bridges hospitality and science, offering measurable pathways for longevity, regeneration, and balance.

2. Hiraka Lifestyle

Transforming Prime City Land into Modular Lifestyle Destinations Hiraka Lifestyle develops and operates urban lifestyle hubs that combine retail pods, F&B outlets, and community spaces into vibrant modular destinations. Built with sustainable CLT modular systems, each project redefines how people connect, shop, and experience city life — turning underutilized plots into thriving lifestyle centers. As both developer and operator, Hiraka Lifestyle manages vendor curation, activations, and guest experience, delivering a seamless balance between design, commerce, and sustainability.

3. Hiraka Hospitality Hub (HHH)

The Home of Hiraka — A Community for Design, Innovation & Collaboration Hiraka Hospitality Hub (HHH) is the creative heart of the Group — a collaborative platform for designers, architects, and innovators to co-create sustainable projects and explore new ideas. Wherever Hiraka expands, HHH becomes the brand’s physical presence — an experience center that showcases the Group’s innovations, products, and partnerships. HHH acts as a platform for collaboration, not competition, offering a shared space for design research, material exploration, exhibitions, and industry dialogue. It also serves as a learning and innovation hub, strengthening the connection between global design communities and local talent.

4. Hiraka Resort

Redefining Hospitality Through Nature, Balance & Digital Innovation Hiraka Resort introduces Southeast Asia’s first digitally operated micro-resort system, where luxury is defined not by stars, but by the value of nature. Each resort blends smart hospitality technology with sustainable modular architecture by ModulR, crafted interiors by Rekai Experience, and CLT materials by INCLT — creating restorative spaces that connect guests to nature and themselves. Hiraka Resort’s philosophy centers on balance in an always-on world, inviting guests to unplug, recharge, and rediscover meaningful simplicity.

THE THREE FOUNDATIONAL COMPANIES

(Supporting and Powering All Four Divisions)

These core subsidiaries form the production, design, and technological backbone of the entire Hiraka ecosystem. Operating independently under the holding group, they are the key enablers that bring each division’s vision to life.

1. ModulR Prefab

Modular Construction & Sustainable Building Systems

ModulR Prefab is the construction and design technology arm of the Group, specializing in prefabricated modular systems for hospitality, lifestyle, and wellness projects.

Core Activities:

• Design, fabrication, and assembly of modular units using INCLT’s engineered timber.

• Rapid deployment of sustainable structures with minimal environmental impact.

• R&D and prototype development for next-generation prefab innovations.

Sub-Divisions / Product Lines:

• ModulR Microhouse – Compact modular living units.

• ModulR Microresort – Modular resort systems for hospitality developments.

• ModulR Lifestyle – Retail and F&B pods for urban lifestyle destinations.

• ModulR Wellness – Prefab spa and wellness units for resorts and health spaces.

ModulR Prefab brings the Group’s design concepts to life — turning sustainable materials into architectural reality.

2. INCLT

Innovative Cross-Laminated Timber Manufacturing

INCLT is Indonesia’s first and only manufacturer of Cross-Laminated Timber (CLT) — a highly engineered, sustainable wood material produced through smart manufacturing technologies.

Core Activities:

• Production of CLT from plantation wood and forestry offcuts, transforming undervalued resources into premium, high-performance timber panels.

• R&D collaborations with Indonesian universities to advance eco-engineered timber technology.

• Supplying CLT exclusively to ModulR Prefab and Rekai Experience, ensuring consistent quality and traceability.

INCLT forms the foundation of the Group’s material ecosystem, driving sustainability, precision, and eco-engineering innovation.

3. Rekai Experience

Design, Interiors & Sustainable Furniture Craftsmanship

Rekai Experience is the design and creative studio of Hiraka Group, crafting sustainable furniture, lighting, and interiors that merge innovation with craftsmanship. It transforms CLT and solid wood into functional, timeless designs that embody the Group’s philosophy of conscious living.

Core Activities:

• Design and production of sustainable furniture, interiors, and accessories.

• Global designer collaborations for exclusive design-led collections.

• Custom interior fit-outs for hospitality and lifestyle spaces.

• Material research and product development using plantation-based CLT.

Sub-Brands Under Rekai Experience:

• HIRA Casa – Premium CLT furniture collections and international collaborations.

• Nebule – Innovative architectural lighting.

• Alira Bathrooms – Sustainable bathroom furniture and accessories.

• Suasana Spa Collection – Spa & sauna furniture and wellness accessories.

• Dapoerea Kitchen – Modular solid wood kitchen systems and premium accessories.

• Wutensil Objects – Sustainable homewares and furniture from reclaimed wood.

Rekai Experience represents the soul of Hiraka’s design DNA — where craftsmanship, sustainability, and innovation converge.

VERTICAL INTEGRATION MODEL

Hiraka Holding Group operates as a closed-loop ecosystem of design, production, and operation:

1. INCLT develops sustainable CLT materials — the foundation of every Hiraka project.

2. ModulR Prefab transforms these materials into architectural systems for modular developments.

3. Rekai Experience furnishes and refines these environments with crafted interiors and sustainable design.

4. The Four Divisions — HHH, Hiraka Lifestyle, Hiraka Resort, and Hiraka Longevity Center — bring these creations to life through development, curation, and operation.

This seamless integration ensures quality, sustainability, and creative coherence across all Hiraka projects worldwide.

In Essence

Hiraka Holding Group is more than a holding company — it is a living ecosystem built on collaboration, creativity, and conscious design. From forestry to fabrication, design to destination, and innovation to operation, every element of Hiraka reflects the founding vision of Hijas Musthafa — a visionary entrepreneur and craftsman who transformed a passion for wood and design into a global ecosystem for sustainable living.